2021 GI Outlook (GO) Conference | November 2021-Q&A Part 2

Video Transcription

Video Summary

In this video, the speaker discusses the use of social media in healthcare and the challenges and benefits it presents. They answer questions related to the increase in personal time and the decrease in face-to-face interactions with patients. They also discuss the use of artificial intelligence (AI) in patient communication and advancements in technology. The speaker emphasizes the importance of team building and creating consistency and trust in the practice. They mention practices such as pre-clinic huddles and after-hour social activities to keep the staff engaged. The speaker also talks about educational series held in their office to empower the staff with knowledge. They address the issue of physical touch in patient interactions and clarify that they are referring to physical examinations rather than non-clinical touch. The video concludes with a Q&A session where the speaker answers questions related to social media platforms, maintaining privacy and professionalism online, and the future of social media in healthcare. The speaker advises monitoring outsourced social media content and highlights the importance of conveying personalized and informative content through platforms such as Instagram. They also discuss the potential for social media platforms to influence healthcare outcomes and suggest being open to adopting new technologies and digital health tools.

Keywords

social media

healthcare

challenges

benefits

artificial intelligence

patient communication