2021 GI Outlook (GO) Conference | November 2021-Social Media & Marketing your GI Practice

Video Transcription

Video Summary

In this video, Austin Chang, the Chief Medical Officer at Medtronic GI and an advanced and bariatric endoscopist at Jefferson Health in Philadelphia, discusses social media and marketing for GI practices. He highlights the increasing use of social media by celebrities, influencers, and organizations to build their businesses and share health-related information. Chang explains that social media platforms provide opportunities for physicians to reach a wider audience and share health messages or promote their own practices. He explores different social media platforms and their cultures, audiences, and functionalities, emphasizing the importance of selecting the right platform based on one's strengths and target audience. He also discusses the risks and responsibilities associated with social media use, such as patient privacy, individualized medical advice, and adherence to institutional social media policies. Chang shares his personal journey in using social media to disseminate accurate health information, engage with patients and colleagues, and highlight less visible areas in his specialty. He concludes by providing a beginner's guide to social media success and suggesting resources and organizations, such as the Association for Healthcare Social Media, for further guidance.

Asset Subtitle

Austin Chiang, MD, MPH

Keywords

social media

marketing

GI practices

physicians

health-related information

social media platforms