2021 GI Outlook (GO) Conference | November 2021-Social Media and Marketing Your GI Practice

Pdf Summary

In this document, Dr. Austin Chiang discusses the intersection of social media and marketing in the context of a gastrointestinal (GI) practice. He outlines various platforms, such as Twitter, Instagram, Facebook, LinkedIn, YouTube, TikTok, and Reddit, and explains their purposes and target audiences. Dr. Chiang highlights the importance of clinicians and thought leaders being on social media to prevent the spread of erroneous information and to have their own narrative heard. However, he also emphasizes the need for incentives and guidance for clinicians to participate in public dialogues effectively and responsibly. Dr. Chiang provides a beginner's guide to social media success, which includes taking a leap of faith, focusing on branding, identifying the target audience, engaging consistently, staying true to one's voice, finding role models, and seeking professional help. He concludes by emphasizing the potential of social media for practice building and raising awareness but warns of potential pitfalls. Dr. Chiang suggests that more incentives and guidance are needed in this area. He also provides additional resources for those interested in GI social media overviews and the Association for Healthcare Social Media.

Asset Subtitle

Austin Chiang, MD, MPH

Keywords

social media

marketing

gastrointestinal practice

Twitter

Instagram

Facebook

YouTube

TikTok