2021 GI Outlook (GO) Conference (On-Demand) | November 2021-Social Media and Marketing Your GI Practice

Pdf Summary

In this presentation, Dr. Austin Chiang discusses the role of social media in healthcare marketing, specifically in the context of gastrointestinal (GI) practices. He emphasizes the need for healthcare professionals to be active on social media platforms to share accurate information and prevent misinformation from spreading. Dr. Chiang also highlights the importance of proper communication in the digital age, which he believes is not sufficiently taught in medical schools.<br /><br />Dr. Chiang identifies various social media platforms and their purposes, such as Twitter for academic discussions and networking, Instagram for education and creative expression, Facebook for marketing and community building, and YouTube for education and creative expression. He also acknowledges the potential pitfalls of social media, including the perpetuation of erroneous information, and the erosion of trust in healthcare.<br /><br />To have a successful presence on social media, Dr. Chiang provides a beginner's guide that includes tips like taking a leap of faith, establishing a strong brand, identifying the target audience, engaging consistently, staying true to one's voice, seeking inspiration from role models, and considering professional assistance.<br /><br />The key takeaway points from Dr. Chiang's presentation are that social media offers a vast reach for healthcare professionals and practices, but it requires a shift in mindset and careful navigation to avoid potential pitfalls. He emphasizes the need for more incentives and guidance for clinicians to participate effectively and responsibly on social media.<br /><br />Dr. Chiang concludes by recommending additional resources, such as GI Social Media Overviews and the Association for Healthcare Social Media website, for further guidance and support in utilizing social media for healthcare marketing.

Asset Subtitle

Austin Chiang, MD, MPH

Keywords

social media

healthcare marketing

gastrointestinal practices

accurate information

misinformation

communication

digital age

social media platforms

pitfalls of social media

trust in healthcare