ASGE Annual Postgraduate Course: Clinical Challenges and Real-Time Decision Making in GI Endoscopy (Live and Virtual) | May 2023-Marketing Strategies in the New Normal

Video Transcription

Video Summary

The video discusses the importance of colorectal cancer screening and the need for healthcare providers to effectively market their services. The speaker emphasizes the shift in patient behavior, with many individuals checking online reviews before choosing a healthcare provider. The adoption of smartphone-based technology, including telemedicine, has also increased during the COVID-19 pandemic, providing convenience and accessibility for patients. The speaker suggests using text messages, apps, and web-based applications for patient appointment notifications and updates, as well as for gathering feedback and improving patient satisfaction. The video highlights the significance of branding and protecting a healthcare organization's logo. It also stresses the need to prioritize access, quality, and positive relationships with referring physicians and their staff. The speaker concludes by emphasizing that marketing is essential for survival in the healthcare industry, and providers must tailor their efforts to target the right audience and meet their needs.

Asset Subtitle

Frank Chapman, MBA (This is an excerpt from Looking at GI Practice Management Differently On-Demand | November 2020.)

Keywords

colorectal cancer screening

online reviews

telemedicine

patient satisfaction

branding

marketing