ASGE Annual Postgraduate Course: Clinical Challenges and Real-Time Decision Making in GI Endoscopy (On-demand) | May 2023-Marketing Strategies in the New Normal

Video Transcription

Video Summary

In this video, the speaker emphasizes the importance of colorectal cancer screening and advises against using the term "screening colonoscopy." They discuss the need to convince patients of the importance of coming in for colorectal cancer screening and share insights into marketing strategies. The speaker highlights the shift from traditional word-of-mouth advertising to online reviews and the impact of social media on medical practices. They discuss the adoption of smartphone-based technology, such as telemedicine, and how it has been accelerated by the COVID-19 pandemic. The video also touches on the significance of online reviews and the opportunity to improve ratings through non-face-to-face interfaces. The speaker explores the role of a logo and brand in marketing, as well as the importance of treating referring physicians and their staff well. The video concludes by emphasizing the need for marketing efforts to target the right audience and support the healthcare referral hierarchy of needs.

Asset Subtitle

Frank Chapman, MBA (This is an excerpt from Looking at GI Practice Management Differently On-Demand | November 2020.)

Keywords

colorectal cancer screening

marketing strategies

online reviews

telemedicine

logo and brand

referring physicians