ASGE Recognized Industry Associate (ARIA) Training Program OPEN | October 2026-ASGE ARIA_role of the industry representative in the practice of GI and endoscopy_2024_GIE_Vol 99

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This ASGE guideline updates the role of industry representatives in gastroenterology and GI endoscopy. It explains that industry representatives can support patient care by helping clinicians and staff safely use devices, equipment, and pharmaceuticals, but their role must be tightly governed by institutional policies, privacy rules, infection control standards, and ethical codes.<br /><br />The document distinguishes several types of representatives: device and accessory sales reps, capital equipment sales/service reps, pharmaceutical reps, product support specialists, scientific liaisons, and others. In the endoscopy unit, device representatives may provide technical advice, product demonstrations, troubleshooting, and training, but they must remain observational, never engage in direct patient care, and never make medical decisions. Patients should be informed of their presence, and consent should be obtained when required. Representatives must follow HIPAA and other confidentiality requirements.<br /><br />In the outpatient clinic, representatives may educate clinicians and staff about medications, disease states, samples, and patient access programs. Interactions should be scheduled, professional, and transparent, with attention to conflicts of interest and payment disclosure laws such as the Physician Payments Sunshine Act.<br /><br />The guideline also notes that the COVID-19 pandemic reduced in-person industry interactions, but these relationships are now resuming as restrictions ease. Because gastroenterology practices have become more consolidated and business-focused, representatives need strong communication skills and a good understanding of clinical and operational needs.<br /><br />Finally, the document emphasizes education and training for industry representatives. ASGE’s Recognized Industry Associate (ARIA) program provides formal GI-specific training, including anatomy, common diseases, endoscopy basics, and hands-on simulation. Overall, the guideline argues that well-trained industry representatives can improve safety, efficiency, and patient care when their role is clearly defined and appropriately supervised.

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Keywords

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Industry Representative

Professionalism

Patient Privacy

Informed Consent

Contamination Prevention