So we're going to talk about social media as a communication tool in healthcare. Social media is a very broad topic, and just like Dr. Diaz, I always feel it more challenging to talk about this topic virtually, which is ironic, because I think that there are so many facets to social media use, but we're going to try to highlight some of the important points. So today's talk is going to be to go over various social media platforms and to determine what are the goals of social media use. And I think why is this topic important for industry is because I think it's important for our industry partners to understand that why physicians decide to use social media and what are some of the goals that each physician has. And the goals that I have might be different than goals that Dr. Kim has after listening to this talk and deciding to use social media or not. What are some of the benefits of social media use in medical education? What are the strategies to use it effectively? Especially in gastroenterology, I'll highlight some of the things that are happening in social media. And we talked a little bit about best practices or how to utilize Zoom effectively, but what are some of the best practices of social media use? And then lastly, why should industry representatives or industry itself be on social media? So let's talk briefly about some of the available platforms for social media. So one of the platforms that was the first available in people in my generation growing up or through college was Facebook. So a lot of us have Facebook accounts and we use it for personal rather than professional use. We use Facebook only for personal use to connect with friends and family and don't use it as much for professional use. But there are some advantages to Facebook. So Facebook has groups for multiple subspecialties. There's no character limits, so it's allowed for detailed discussion and explanations. Where this is a nice thing, it can also become a nuisance. There's no limit to photos, so you can really share as much photos as you want. Like I said, most of us use it for personal rather than professional use, but what we've seen is over the last five years, growing number of hospitals, institutions, departments, residency programs have professional pages. When I was an intern almost eight, nine years ago, I remember that we were strictly told to not use social media as a position, at least for professional use because of all the disadvantages and all the challenges. But over the last decade, what I've seen is that there has been a transformation where now institutions, hospitals, residency programs, organizations, including our own organization, ASGE, have now started using social media because people have started seeing a value because that's what the public is using to communicate. So whether we like it or not, we've seen this transformation. So it's important to understand how to use it effectively. Facebook has a live feature where it's been used for conferences, meetings, and teaching sessions, and there's multiple groups. And this is one of the groups that I like to highlight, which is when the COVID-19 pandemic started, there was a physician and APP group which had more than 147,000 members. And this is an older picture, so it probably has more members from now. But a lot of us who were in academic institutions or bigger groups, we had the luxury of talking to our partners about it. I remember when I was in fellowship at that time, we had department-wide and division-wide meetings, but the small practices or people who were practicing in smaller areas where they did not have this luxury to talk to other people, they used this group and people shared all sorts of experiences, even shared complicated cases and what to manage because the first few weeks of the pandemic, we had no idea how to manage or what patterns were emerging. So really, it was a helpful group for physicians to communicate. This is another social media platform, which is called Instagram. You can see a lot of organizations, all the GI organizations, including ASGE. You can see ASGE has more than 5,000 followers on Instagram. So you can see there's clearly viewership that's dedicated to this platform. So posts cannot be shared only like, you know, posts only contain images. You can share images and videos. There's a lot of use of hashtags. And it's very useful to interact with a younger audience and patients and public. So a lot of people use this. So why is ASGE or ACG or AGA or other national organizations, why are they on Facebook? Why are they on Instagram? Why are they on LinkedIn? Why are they on Twitter or every social media platform is because each social media platform has a unique audience, which is why it's important to understand for us, which I will talk about why we want to use or why a physician or why an industry representative wants to use social media. And then you have to align your social media platform with the audience that you're trying to target. So if your goal of using social media is to educate the public, then Instagram is a better platform. So for me, I only use social media for medical education and gastroenterology. So I have an Instagram account, but that's a personal account. I don't use it for professional use. But a lot of my other colleagues who want to interact with the public use Instagram for recruitment, for residency and fellowship programs. A lot of medical students are on Instagram. So a lot of the big residency programs now have Instagram pages. And we've, ASG has used it very effectively, especially with the value of colonoscopy campaign, use Instagram to interact with the public and other audience. And it's rapidly growing in use. So we will continue to see how these platforms evolve. So let's talk about LinkedIn. So outside of the medical world for professional use, this is the premier platform. So if you have colleagues who are in accounting, in business, in all other industries, LinkedIn is the predominant platform that is being used. The nice thing about LinkedIn is purely professional. So you don't have any discussion about politics, about other religion, no other topics. It just focuses on professional use. So for physicians, it's a really good opportunity to collaborate with industry because all of your colleagues here on the call who are in industry, as you guys know, when you're in an industry, no matter what you're working with, there's job opportunities get posted on LinkedIn. And as a physician, I constantly get reached out by recruiters about different opportunities. And I think for us as physicians, I find it a very useful tool to collaborate with industry. And if I really need to, and I'll show some examples later on, collaborate with someone in the industry, I really use it. Sharing updates so people know where you are now, if you've moved, so that people, if you're, for people who are looking for regional, so for example, if I moved, now I work in Minneapolis or Minnesota, and all the regional industry representatives, all the regional hospitals or local organizations, if I share my update, they know that I'm there, so they know where to contact me. So you cannot be, if your goal is that you want to work in the community, people in the community need to know that you're there. If that's not your goal, that's totally fine. But if that's your goal, then they need to know that you're there and who you are, what do you look like? What are your interests? So that's why I think it's important to be there. So Twitter is, as of today, the predominant platform in medical education and networking. We don't know what happens with these platforms, just like anything in life, these things go up and down. But as of today, it's the predominant platform. It's the predominant platform that gastroenterologists, especially in the United States, are using right now to interact with each other. The benefit of Twitter is that it's an interaction with a global audience, so you can communicate and be part and be participating in conversation. United States has the leading number of users, of Twitter users. This is from 2020, based on statistics, followed by Japan. But really, you can see all across the world, people are using this platform. So I've touched a little bit about defining goals for social media use. So why, for people in the industry, why do your position decide to use social media? It could be one or it could be all or it could be any of these goals. So that could be because they want to stay up to date on science, network and connect with like-minded physicians, collaboration, so physician-industry partnership, which I'm going to talk about a little bit here. For you, people in the industry, you guys can see what are some of the novel ways of using your devices, because a lot of the devices that are approved by the FDA for certain indications, especially in advanced endoscopy, physicians will find novel uses of their device, which you will not be trained because those are all not FDA approved, but you can see how people are using your device. So you can share that physician's perspective to your other clients and take it back to your industry R&D and develop those uses. For patient education and misinformation, we saw again during COVID, how important and how much of the storm and sea of misinformation was available on social media. So the onus is on the healthcare organizations and professionals to fight that misinformation, or you could just decide, I just want to use it because I want to be social and that's totally fine. Or you can find more other innovative ways of using social media. If you do decide to use social media for professional purposes, this is where you can be looked up by patients, by physicians, by industry, by colleagues. So that's your profile is your first impression. So if you're not there, that's okay. But if you decide to be there, you want to give a good first impression. The way I think about it is like an elevator pitch. So what is your brand? What are your passions and interests? And choose a handle or a profile the way that people can remember so that if you want to be engaged, if you want to engage in conversation, people find it easy to tag you. So this is an example of a LinkedIn profile of one of my mentors, Dr. Tyler Burson, where you can see it's a completely professional profile, shows where you work, shows the areas of interest, has a professional picture and image view of Boston and Beth Israel and Harvard campuses, and really highlights that this is a professional account. And if someone wants to connect with Dr. Burson, what are his area of interest? So it's like, and anyone who sees him, knows him, or just wants to look him up, you're able to control your narrative. So a lot of times, especially nowadays, when patients look you up online, and for any reason, you could get a review that might not be representative of how everybody else thinks about you. So having your own social and professional social media account allows you to give control and narrative. This is another example of a Twitter profile from Dr. Oxendenko, who was until recently chair of Medicine at Mayo Clinic in Arizona, on a Twitter profile. And here you can see another background photo, which shows your passion and your beliefs. She's a big advocate for diversity and equity in medicine, so highlighting women in medicine hashtag, which is give her a reason to stay, a professional picture, a handle that's easy to remember, and brief bio about what you are, what your interests are. So when people see you, and they see your work, they are able to know what you're doing. So then you've made an account, and you've decided to use on this, who do you follow? So this is really important that you follow wisely. If you're using it for professional purposes, a lot of physicians, when I give this talk, they tell me, well, I see all this political information, I see all this. I don't follow any politicians, I don't follow any sports, I don't follow any celebrities, because I want my feed to only show medicine and GI. That's the only thing I want to use my professional social media for. So those who you follow will follow your feeds. And these algorithms that nowadays social media uses, they keep track of it. So if you click on one thing that's political, you'll start getting 10 or 15 more political views. And then that sort of is where our frustration develops. But if you strictly keep your feed and follow physicians, or those who align with your goals and missions, patient advocates, industry, then that's what you're going to see. So for industry people, who do you want to follow? You want to follow whatever your area of expertise is, whether it's IBD doctors and advanced endoscopists, general GI doctors, or any other area that your products are that you work with. All our four major national GI organizations have a robust social media presence. As you can see, almost all of them have more than 20,000 followers. All of our major gastroenterology and endoscopy journals are on social media. So if you're going to be on social media, follow these journals so you can see what's the latest science that's coming out of it. So now a couple of words on effective tweeting. So if you're going to decide to use it, and you want to highlight it to promote your division, to promote your product, to promote your message, then you want to learn to use it effectively. Because it's like you're giving a Zoom talk, and you don't know how to operate Zoom, you're not going to be able to give an effective talk. So if you're going to use this medium, you need to figure out the intricacies, the challenges that come with this medium. So Twitter, like I said, is the most common medium as of today. So this is another tweet where you can see. So visuals are big on social media, because we've known that studies have shown that people are able to look, people will look more if there is an image, there's a video, there's a graphic associated with it. So if you're tweeting, try to use a visual of it, an image of it. So here you can see a tweet from Dr. Berzin, where he's trying to show an effective modality of recantalation. And you can see there's a visual, there's a link to the article, because people want to know that you're credible, and the things that you're sharing are backed with evidence, especially the physicians want to know that. That's how you're building your brand of someone who tweets, or shares, or posts on social media, information that's credible and evidence-based. And then you want to add picture, you want to be succinct. So Twitter only allows for use of 280 characters. But in general, on social media, you want to be succinct, even if you're using platforms like LinkedIn, where there's not that much word limit, because people don't have the attention span studies have shown to read through long-winded posts. Use bullets or emojis, just like you do for PowerPoints. If I just put in a bunch of paragraph here, I'll lose, your audience is not going to like it. So like we're taught in PowerPoint slides to have less words, similar principles apply on social media. Now, very important to remember that you cannot edit tweets, but even if you posted something wrongly, and even if you delete it after two minutes, you don't know who's seen. So be very mindful and careful. I always tell our trainees to think twice before you post. And if you're ever in doubt, and if you think it's going to be controversial, don't post it. So what are physicians using social media for? To share evidence, to learn, to share updates from talks and from conferences, to share journal articles. So this is an example that I always give, that we all, physicians, based on their area of interest, read two or three journals all the time. So for example, I will read our major GI journals, major endoscopy journals as an advanced endoscopist. But there is so much great work or studies that get published in journals that are very good journals, but we're not regularly subscribed to, or we don't read, because we only have this many hours in the days. But if your work gets published in those journals, it's great for your CV, it's great. But it's very unlikely that people are going to read that work, because if you don't read that journal on a daily basis, it's unlikely that many others are also not reading that journal on a daily basis. So it gives you an opportunity to share your work. And some great work doesn't always get published in the top-tier journals that we're all subscribed to. So it gives you an opportunity, and also gives those journals an opportunity to share those. And I'm like, that's a great idea. And I've seen this in a chronic disease like cirrhosis. But there are no outcomes in a chronic disease like IBD. So you can get ideas, you can share your work, and you learn the new literature. So a lot of times, it's impossible nowadays, there's so many journals, so much information. So a lot of times, social media is now a tool that I use to see, oh, this is a great article that came on there. And I will save it, screenshot it, share it with my trainees, for journal clubs. And that's how I keep up to date, and then I know, or add it to my reading material for the weekend. You can share powerful take-home messages and causes that you support. If you support diversity and equity in medicine, if you support the LGBTQ community, if you support anti-racism, and you want to promote those things, you want to show your support. And just don't promote yourself, it's not about promoting yourself, it's about promoting your group, your division, your colleagues, your mentees, because everybody needs sponsors and mentors. and the more you support other people, the better it is because people want that. People want to appreciate that our leaders in the field are not just about themselves, but they take others with them. So, you know, when Twitter has only allows 280 words, there was a big, like, how do you really do real medical education on Twitter when it only allows for 280 characters? So, this was an article that came in the New England Journal of Medicine from Dr. Anthony Burrow, who's really been a pioneer in using social media for medical education out of Boston. And he developed this concept of a tutorial, which comes from tutorial. And basically what that does is it uses a collective, multiple tweets on the same topic to gather and cover a whole topic that's backed with evidence, and it's supposed to be interactive. So, here's a recent tutorial from Dr. Andy Tao, who's a gastroenterologist in private practice in Austin, Texas, where he's showing how to use hemostatic forceps for managing GI bleed. And it goes over a lot of those things. And if you see some of the impressions of these topics, you'll realize that they are more than a talk that you give, even at a major GI meeting where you might have, you know, 50 or 70 people sometimes in the audience, or 100 people or 200 people, where this has no limit if it's done effectively. And now we have data in the fashion of randomized controlled trial that shows that when articles that have been shared on social media, this is a study from the Annals of Thoracic Surgery, not only do they have increased rates of citations, but all the increased, sorry, views, but also increased rate of citations. And similar has been shown in our own journal from the ASG, the GIA journal published, where they found out that the articles that were shared on social media had increased citations. And all journals now track this, what is called the altmetric score, which is basically how much of an article that was published was newsworthy. So these are things that are being tracked by organizations, by journals. It's like, if you did an article, so for example, the recent colonoscopy trial, the Nordic trial would have a very high altmetric score because it was shared on multiple news outlets on social media. So those are, the journals track those to see these metrics. So why do physicians share their work? Like I said earlier, but this is an example of where we effectively shared one of our articles on social media with a link. So every time that link gets clicked, the altmetric score gets tracked. And by effective strategy, you can see here as an example, that this article was amongst the 99th percentile in all journals and in the journal that it was published in, which was the American Journal of Gastroenterology. It was in the 99th percentile just because it was effectively shared. So a lot of great work that we do. Why do we do great work? Because we want to advance the field, but we also want it to resonate with people so that people can incorporate. So if I do a great work on a specific polyp resection technique, I want others to share like how I do this and how would they know if there's no way of disseminating our work. So that's a way of disseminating your work and augmenting your work further. Physicians, you also use it to build their brand and expertise. So if someone is passionate about an endoscopy, you're passionate about a bariatric endoscopy. So participating in bariatric endoscopy and building your brand of like, listen, I'm passionate about bariatric endoscopy, sharing updates, news, and articles in bariatric endoscopy. So people know, especially for early career faculty, that's a great medium for others to know that this is what that person is passionate about. And then you engage with like-minded colleagues. So you find collaborators, other people who are interested in bariatric endoscopy, you can find those people to network with, to connect with, to build on collaborations. And the GI community has done a great job in embracing it. And this is the first dedicated GI chat, which is called Monday Night IBD, which happens every Monday and focuses on IBD and allows you an opportunity to engage directly with leaders in IBD fields. Here you can see snippets of conversations from Monday Night IBD. You can see this one poll had 309 votes. All of us have participated in service studies, those of us in academic medicine, and it's impossible to get that many survey results. Now, yes, these are not scientifically designed surveys, but at least gives you an idea on how many people are engaging with it and want to participate in these conversations because it provides, you're sitting on your couch and you're able to talk to a world expert. So, and get their opinion about a clinical case, about a day-to-day scenario, about a study that you don't understand. Similarly, this is Scoping Sundays, which is an endoscopy, an advanced endoscopy focused chat. Again, gives you an opportunity to interact with it if you want to participate in this, you know, positions, fellows. So here's an example of a pancreatic cyst, Scoping Sundays that was done by the UCLA group. And here, I wanted to share this. This is one of the Scoping Sundays that was done on lower GI bleed. And you can see there was 1.2 million impressions. And within an hour, 320 people interacted with this poll. So this just gives you an example of how far your reach can be. And for a fellow or junior or early career faculty, that's a great national platform for them to highlight the things that they're passionate about. I touched briefly on patient education and misinformation, but it's so important. You're able to interact with patient advocates, especially IBD patients or, you know, they find peer support groups and mentors and other people who are going through the same problems. But we saw when the Nordic trial came out, there was, unfortunately, it was being misinterpreted in some media circles. And a social media campaign that was led by our GI organizations, including our ASG, really helped us change the narrative. And within 24 hours, major media outlets were able to reverse some of the things they said and were able to take the point of view of gastroenterologists and put it up and put it in balancing the findings of the trial that, of the Nordic trial that came out. So this is just a recent example of how people use it. For collaborations, the, you know, it's an endless opportunity to collaborate from people across the world that previously would have been challenging, that these relationships would have taken years to build, to go to conferences, to go to meetings, to find those international like-minded collaborators. When COVID came, we published a survey in GIE, which had over 772 international endoscopy trainees. Just to highlight, the people that I had never met, these people I had never met before this, were from Poland, from Czech Republic, from Canada, from all over the United States, from Hong Kong, from China, from Saudi Arabia, from Australia, from Spain, from Mexico, from Germany, from the United Kingdom, all collaborated on a survey and were able to highlight the challenges that our trainees were facing. Direct scholarship, this was the first study that used Twitter. When COVID came, we looked at and we polled, did a poll to see what cases should be elected, what did our general, our colleagues think that which cases were elected, which cases were urgent. And this was the first study that was published in a peer-reviewed journal that used the polling feature. And there was no way within 24 hours to get that much data. Yes, currently, this is not ready for prime time. There's limitations, methodological limitations and flaws, because we don't know who responded. But I think that this is just a glimpse into the future as social media platforms get more refined. I don't know when that would happen or how that would happen, but I think that time will come when this will be an effective way for doing direct scholarship. And now, it's no longer social. So physicians are using it. And this is a study from Mayo Clinic, where Mayo Clinic used a social media portfolio for promotion. And this is a group of gastroenterologists where we, in Nature Gastro, we showed that if you do structured, not just random social media presence, but structured, if you participate in structured social media platforms, like Monday Night IBD, GI Journal Club, Liver Fellow Network, Scoping Sundays, how participation in those you can highlight for promotion. So yes, all institutions have not taken it up, but the fact that big institutions like Mayo Clinic have taken it upon them to start incorporating your true, not just being on social media, but an effective social media outreach and work consideration into promotion is that people are starting to recognize its importance. So why does industry need to be on social media? I talked a lot about a physician need to be on social media and why they use it. But why does industry need to be on social media? Well, the thing is that industry is already on there. So this is just an example of a lot of various GI industry partners who are on social media. But industry needs to be where physicians are. Whether we like it or not, our physicians are using social media. So industry needs to know where their physicians are because that's how industry-physician partnership will go. You also need to know what is important to your physicians. Physicians are oftentimes discussing like where artificial intelligence they needed the most. Where do they need the devices and advanced endoscopy the most? What are the limitations of some of the current IBD medications? So you need to know so you can work with your R&D to bridge those gaps. You also know where the field is heading because you're often seeing world leaders and experts talking about where the field is heading. So as industry representatives, you need to know where your field is heading, the field that you're involved in so that you can be participating on there. What are the gaps in devices and drugs? And you need to identify experts. So I always say this, that a lot of the industry works with the same experts, but there are a lot of other experts in the community who are now starting to being recognized because of social media. And industry realizes that it's important to get a view of not just academic experts, but also those in the community to know what are their limitations for embracing some of the advanced technology. So finding champions in the industry and knowing who you can go to for advice, for collaborations or involving in your consulting panels to identify, like I said, bring in new brain power and then position industry partnership. So this is an example where I wanted to get a new device that I had no idea who my rep is. And I just found out one of their reps on LinkedIn, sent him a message. And within the next, within 24 hours, I got a response. And within a week, I was able to have a trial of the device because in the old days I would have find emails, but now I can just go two clicks on my couch at night and I can do that. And then next day I get a response because some industry representatives and just for the sake of privacy, I've highlighted out the name. You figure out how physicians are using your products. So this is an endoscopic surgeon out of Penn State, Dr. Pauli, who's showing a removal of a device that doesn't actually have a removal device and how he's using it. So that gives industry an idea and then they can go share it with their other endoscopists or colleagues in the community on how they can use it. But as we use social media, I cannot emphasize on this more. It's also a double-edged sword. So pitfalls are really important. So patient privacy is the most important thing. Always, always be mindful. You know, if you're sharing a picture, I tell this to our trainees all the time, you know, whenever I'm obsessed without taking a picture in the hospital, always making sure there's no PHI lying around. You're not seeing, you know, Epic is not open in the background or your electronic medical record. And so always be mindful of patient privacy. Be mindful of your, for industry representatives, check your organizational social media policy. It can be a time suck. So identify a goal of why you're using it and just don't be there because otherwise it could be a time suck. Be positive. There's already enough negativity in the world. People want to see positivity. People want to engage with people who are positive. Think twice before you post and figure out your goal and then use it to achieve it. So whatever your goal is, and it could be one of those that I mentioned or it could be something completely novel and then use it. So in summary, it's never too late to join the conversation, determine your goals and build your network. Monday Night IBD actually gives official CME that can be used to keep your CME. So it's a source of both official and unofficial CME. Use same principles as you would for industry. You know, just like you would engage as you're taught to engage with your physician partners. You know, if a physician doesn't respond within 24 hours, don't be aggressive. They might be busy. You know, use the same principles that you use. Be respectful of their time because even though they're on social media does not mean that they're just free sitting and they don't have anything else to do. Avoid controversy, be mindful of HIPAA and don't engage with trolls. And like I get, this topic is very broad. So I try to cover some of those highlights but I'm happy to take any questions if anyone has any. Thank you very much, Dr. Bilal. I learned a lot from this talk alone. Man, if they start making social media accounts and your influence on social media is part of my promotion, I'm in trouble at this point. So I better start an account soon and get going with this Instagram and Twitter business. But I have a question for you in terms of industry. I mean, for industry representatives who are following say physicians or an institution, I mean, do you recommend that they go, not just follow up but then post on these things? I mean, comment on these things or they should just be following and being kind of in the background? Yeah, I mean, I think that's an area which is still evolving. I think you have to use it wisely. I would say that, don't comment on everything. What I would suggest is if you see a product being used and someone has a question, you could direct them to a resource. You could answer them, but make sure you check with your own because each organization might have different social media policies. So don't just say, oh, we've ended the ARIA course and Dr. Bilal said, and now everybody's on there. So this is what I tell all the physicians also, check with your local institutional social media policies because a double edged sword. But what I will say is that if you see someone is like wondering like, hey, where do I get these clips? And you're the representative, this is a perfect opportunity to chime in. And we've seen that a lot where somebody sees a study posted and someone is like, oh, I've never heard of this. How do I get this device? This is the time where you can be like, hey, this is our email, we'd love to connect, we'd love to help you out, engage with them. If someone has a question about a device, you can suggest a tip, but for industry representatives, you have to be careful because you can only suggest those things that are FDA approved. As physicians can sometimes share novel uses of those things but I would say for industry, but it's good for you to know those because then you can share. I don't know, but see here is thing that Dr. Kim posted of using this stamp and this indication and you can share that experience with a colleague or with your industry representatives. So I think it's evolving how you can, but I think it's important to be present, like I said, because then you know what's happening. Some industry representatives I've seen use it more effectively, like they'll reach out, they're like, hey, we really saw this great work. I've had other colleagues who were showcasing novel uses of device where industry reached out to them privately and then were able to incorporate them into their educational sessions. So I've seen good experiences with effective industry use of social media and sometimes you use that information and then connect them through formal channels. You might say, hey, we saw this person is doing great work. Why don't I send my local representative to there? So I think it's a multi-basic approach, direct conversation with physicians, just be mindful, be respectful. If you see the conversation is going the other way, just respectfully bow out of that conversation. So use your common principles of interacting as you do with physicians, the similar common sense while you're interacting with them on social media is what I would say. Yeah, and certainly, as you mentioned before, I think you'd be careful what you post on social media. I think it's a great platform. It gets people out there. It can spread the word quickly, but kind of to your point before, I mean, we've certainly had house staff who've posted inappropriately and they are fired, right? There's no warning. There's no ifs, ands, or buts. It's you can't do this. And if you do, you're in trouble. And I suspect that the industry representatives that are on this conference today or in this course pilot similar policies for their own employees. They post something inappropriately, they post something that's not FDA approved for one of their devices or drugs, then they could potentially get in a lot of trouble, right? So you'd be very careful and mindful about what you're posting and when because while it can be very useful, it is potentially harmful. Yes, it's definitely a double edged sword. And there's a lot of articles that go over like do's and don'ts and highlight those things. So I always encourage people before they start on read that, so you have be mindful because even positions, I do see a lot of inappropriate use of social media. And obviously, that's why we do these talks and highlight those things. And like I said, people are always surprised when I tell them how careful I am, because they think I'm an ad, but like I said, I'm an advocate for appropriate and effective use, right? And that's why I highlight it repeatedly that especially when it comes to patient information, legal things, you have to be mindful. Think twice, if I'm ever in doubt, no matter how good of content it is, I don't post it.

social media

communication tool

healthcare

medical education

industry representatives

patient privacy concerns

professional brand