Advanced ARIA (Virtual) | December 2022-Social Media as a Communication Tool in Healthcare

Video Transcription

Video Summary

The video discusses the use of social media as a communication tool in healthcare. The speaker focuses on various social media platforms and their goals in healthcare. They highlight the benefits of social media in medical education and provide strategies for effective use. The speaker also discusses the importance of industry representatives being on social media to understand physician needs and trends. They emphasize the need for industry representatives to follow physicians, engage with their content, and share relevant resources. The video also touches on patient education, collaborations, building a professional brand, and addressing misinformation. The speaker warns of the pitfalls of social media, including patient privacy concerns, time consumption, and potential controversy. They provide examples of effective social media use, such as participating in dedicated medical chats, sharing research articles, and engaging with colleagues. The video concludes by emphasizing the importance of determining goals, following social media policies, and being mindful of what is shared on social media. No credits were given.

Asset Subtitle

Mohammad Bilal, MD

Keywords

social media

communication tool

healthcare

medical education

industry representatives

patient privacy concerns

professional brand