Advanced ARIA (Virtual) | December 2022-Strategic Commuications Between Industry and Health Professionals

Strategic Commuications Between Industry and Health Professionals

Pdf Summary

In this document, Dr. Keith Obstein provides guidelines on how to effectively present yourself in the virtual world when communicating with industry and healthcare professionals. He emphasizes the importance of planning in advance, taking advantage of the virtual platform, and avoiding a lecture or sales approach.<br /><br />When planning in advance for virtual presentations, there are both advantages and disadvantages. Advantages include having a scheduled time and being on your own turf. However, it can be challenging to schedule and understand the "on the ground" culture without physical presence. Making a connection with the provider, especially when you're a new representative, can also be difficult. Additionally, it may be hard to run into several team members at once.<br /><br />Using the platform to your advantage eliminates the need for travel, saving time and costs. It allows for dedicated sessions without competition from other activities. Materials such as videos, links, and PDFs can be prepared and shared using the chat function. On mobile devices, it is possible to take a tour and conveniently address specific issues.<br /><br />Dr. Obstein advises against lecturing or trying to sell something during virtual presentations. Instead, he suggests allowing the provider to drive the discussion focusing on customer service, support, training, building a partnership, and understanding motivations for working with a particular product or patient population.<br /><br />The document also outlines nine rules for virtual presentations. These include using headphones or earbuds, avoiding virtual backgrounds, maintaining a professional appearance, ensuring proper lighting, positioning the camera at eye level or slightly above, maintaining eye contact with the camera, not checking mobile phones or typing during the meeting, being concise and avoiding filler words, sitting upright in a stable chair, and smiling naturally.<br /><br />Overall, the document emphasizes the need for effective communication strategies in the virtual world and provides practical tips and guidelines for presenting oneself professionally during virtual interactions with industry and healthcare professionals.

Keywords

virtual presentations

communication strategies

virtual platform

planning in advance

virtual world

healthcare professionals

industry professionals

effective presentation

customer service

professional appearance