Advanced ARIA (Virtual) | December 2022-Strategic Communications Between Industry and HealthcareProfessionals: How to Effectively Present Yourself in the Virtual World

Strategic Communications Between Industry and HealthcareProfessionals: How to Effectively Present Yourself in the Virtual World

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Video Transcription

Video Summary

Dr. Opstein's talk was on strategic communications in the virtual world. He emphasized the importance of planning in advance and using the virtual platform to its advantage. He advised against trying to lecture or sell something and instead suggested focusing on customer service, training, and building partnerships. Dr. Opstein also provided nine suggestions for virtual presentations, including using headphones, avoiding virtual backgrounds, looking professional, and making eye contact with the camera. He highlighted the benefits of virtual meetings, such as saving time and travel costs, but also acknowledged the challenges of building personal connections and engaging in case discussions. Dr. Opstein concluded by discussing the potential of virtual meetings to replace in-person industry rep visits in hospitals and clinics, suggesting that once approved, virtual meetings can be an effective and efficient way to connect with healthcare professionals.

Asset Subtitle

Keith Obstein, MD, MPH, FASGE

Keywords

virtual world

planning in advance

customer service

virtual presentations

benefits of virtual meetings

personal connections

healthcare professionals