GI Outlook (GO) 2022 Practice Management & Leadership Conference –Getting Back to the Future of Gastroenterology | August 2022-BREAKOUT 3_Reputation Management

BREAKOUT 3_Reputation Management_Khaykis

Pdf Summary

Online reputation management for doctors is essential, as negative reviews and press coverage can have long-lasting effects. While you cannot delete negative content, you can bury it with positive content. Strategies to repair your online reputation include building a website for yourself or your practice, starting a blog for your patients, creating blog posts for other websites, and creating powerful social media accounts for your medical practice. Additionally, creating medical profiles on relevant directories and social media sites designed for doctors, claiming your Google business listing, and being helpful online by posting on relevant Q&A sites and threads can also help improve your online reputation. Using platforms like YouTube and SlideShare to post promotional content, highlight testimonials, and showcase your expertise as a doctor can further enhance your reputation. It's important to continuously monitor your online presence in real-time. Creating a Google custom alert for specific words or combinations of words related to your name or business will send you email alerts whenever these terms are mentioned online. Reputation management is an ongoing process that requires active monitoring and a proactive approach to maintaining a positive online image.

Keywords

online reputation management

doctors

negative reviews

positive content

website

blog

social media accounts

Google business listing

Q&A sites

monitoring