false
OasisLMS
Catalog
GI Unit Leadership: Shaping a High-Performing Endo ...
Mastering the Business Case: From Idea to Approval
Mastering the Business Case: From Idea to Approval
Back to course
[Please upgrade your browser to play this video content]
Video Transcription
Video Summary
The talk addresses challenges faced by GI and endoscopy unit leaders when seeking administrative approval for new equipment or services. Key reasons good ideas get rejected include unclear problem definition, vague financial impact, unrealistic volume projections, lack of strategic alignment, and inadequate risk assessment. Administrators evaluate proposals through four lenses: margin impact, risk profile, strategic alignment, and opportunity costs, focusing on high-margin, low-risk, strategically aligned investments with clear returns. Essential financial concepts explained include contribution margin (revenue minus variable costs), return on investment with payback period (preferably under 24 months), breakeven point (volume needed to cover fixed costs), and upstream/downstream revenue impacts. Successful proposals must clearly define the problem, quantify contribution margin and volume realistically, detail costs and payback, and align with organizational priorities. Framing ideas in business terms and providing a “boardroom checklist” enhances communication and increases likelihood of approval.
Asset Subtitle
Neal Kaushal, MD MBA
Keywords
GI and endoscopy unit leadership
administrative approval challenges
financial impact assessment
strategic alignment
return on investment
business case development
×
Please select your language
1
English