Looking at GI Practice Management Differently: Fortify the Business of Healthcare in the GI Practice | November 2021-10 - The Hands-off Environment-Social Media

10 - The Hands-off Environment-Social Media_Ahwal

Pdf Summary

In this article, the author discusses the use of social media in the healthcare environment. They emphasize that while social media can be helpful for promoting a practice and staying connected with patients, it should not be used for personal entertainment. This is because it consumes bandwidth, can be a distraction from important tasks, and introduces potential security risks.<br /><br />The author suggests that social media can be effectively used to build a community, keep people connected, and provide a way to de-stress. They mention the use of Zoom and Facebook groups as tools for these purposes. They caution, however, that Facebook groups should be closely monitored to prevent abuse, politicization, or posts that undermine team cohesion.<br /><br />In terms of staying connected, the author recommends using webcams during online meetings to create a better connection. They suggest requiring everyone to use webcams and discouraging multi-tasking. The presence of a webcam helps communicate with a face rather than a "blank box."<br /><br />The article concludes by highlighting the importance of using social media to build community and providing inexpensive webcams to ensure everyone can see and be seen. The author encourages healthcare professionals to use these tools effectively in order to stay connected and maintain a sense of community in the current environment.

Keywords

social media

healthcare

practice promotion

patient communication

bandwidth consumption

security risks

community building

webcams

Zoom

Facebook groups