Looking at GI Practice Management Differently: Fortify the Business of Healthcare in the GI Practice | November 2021-Building a High-Performing Physician Referring Network

Video Transcription

Video Summary

The video discusses the development of a high-performing physician referring network in a gastroenterology practice. It starts with two polling questions about referral requirements and tracking referring physicians. The speaker emphasizes the importance of measuring referral sources and understanding who within the practice makes referrals. They highlight the three A's: being affable, able, and available, as crucial factors in maintaining a robust referring network. Additionally, the video addresses the impact of COVID-19 on referrals and stresses the need to communicate with referring physicians about practice availability and telehealth options. The speaker suggests implementing a CARE strategy (Communication, Availability, Resourcefulness, Engagement) to strengthen relationships with referring physicians. They emphasize the importance of personalized communication, timely letters, and resolving issues promptly. The video concludes by discussing behavioral drivers of referrals and the significance of introducing oneself to new providers in the area. Overall, the key message is that effective communication, availability, and relationship-building are essential for building and maintaining a successful physician referring network in gastroenterology.

Asset Subtitle

Sufiyan H. Chaudhry, MD, MBA

Keywords

physician referring network

gastroenterology practice

referral requirements

tracking referring physicians

CARE strategy