Looking at GI Practice Management Differently: Fortify the Business of Healthcare in the GI Practice | November 2021-Marketing Strategies in the New Normal

Video Transcription

Video Summary

The video discusses marketing strategies in the "new normal" and highlights the importance of social media in the healthcare industry. It distinguishes between advertising and marketing, emphasizing that marketing is a more comprehensive and controlled process. The video also emphasizes the shift towards online platforms, such as telemedicine, and the significance of patient experience in marketing. It encourages facilities to focus on online reviews and brand protection. The importance of understanding referring practices and treating referring staff well is emphasized. The video concludes by noting that marketing is crucial for survival in today's healthcare environment, and highlights the need to target the right audience and meet the healthcare referral hierarchy of needs.

Asset Subtitle

Kimberly Ahwal, RN

Keywords

marketing strategies

social media

telemedicine

patient experience

healthcare referral hierarchy of needs