Looking at GI Practice Management Differently: Fortify the Business of Healthcare in the GI Practice (On-Demand) | November 2021-10 - The Hands-off Environment-Social Media

10 - The Hands-off Environment-Social Media_Ahwal

Pdf Summary

In this document, the author discusses the use of social media in the healthcare setting. They mention that social media platforms like Facebook, Instagram, Twitter, and Spotify can be used to promote a medical practice and establish an online presence. However, they caution against using social media for personal entertainment, as it can consume bandwidth, distract from tasks, and introduce security risks.<br /><br />The author suggests that social media can be used for building community, keeping people connected, and providing avenues for stress relief. With the current prevalence of virtual meetings, they recommend using platforms like Zoom for online interactions. However, they acknowledge that excessive use of Zoom can lead to burnout and suggest utilizing Facebook groups as an alternative for staff to interact asynchronously and share personal updates.<br /><br />To enhance connection in virtual meetings, the author proposes the use of webcams and emphasizes the importance of everyone using them. They discourage multitasking during online meetings and emphasize the visibility of one's presence through video communication.<br /><br />In order to facilitate community-building, the author recommends providing inexpensive webcams to ensure that everyone can participate and be seen. They conclude by offering practice pearls, emphasizing the importance of finding a balance between social media use and work responsibilities, and the value of using social media tools and webcams to stay connected in a virtual environment.

Keywords

social media

healthcare

Facebook

Instagram

Twitter

Spotify

medical practice

online presence

virtual meetings

Zoom