Looking at GI Practice Management Differently: Fortify the Business of Healthcare in the GI Practice (On-Demand) | November 2021-12 - Marketing Strategies in the New Normal -Ahwal

12 - Marketing Strategies in the New Normal -Ahwal

Pdf Summary

This document discusses the importance of marketing strategies and adapting to the new normal in GI practice management. It emphasizes the significance of social media and having a strong brand. The author highlights the shift in patient adoption of technology, particularly telemedicine, due to COVID-19. They suggest using smartphone-based technology for patient appointment notification and check-in. The document also mentions the need for feedback and satisfaction scores to improve the practice. The author provides rules for tying a brand to a logo, such as protecting its use and avoiding overuse or low quality. The importance of knowing the customer in healthcare marketing is emphasized, particularly the individuals making the referrals. The healthcare referral hierarchy of needs is discussed, which includes appointment access, brand awareness, practice satisfaction, and feedback to the provider. The document points out the difficulty in marketing differentiation in a commodity market and suggests focusing on access and value once the brand is established. It highlights that marketing efforts should be targeted at the right people to generate referrals. The document concludes by stating that marketing is necessary for survival in the healthcare environment and emphasizes the need for a strong brand and effective marketing strategies.

Keywords

marketing strategies

new normal

GI practice management

social media

strong brand

telemedicine

patient appointment notification

feedback

branding

referrals