Looking at GI Practice Management Differently: Fortify the Business of Healthcare in the GI Practice (On-Demand) | November 2021-13-Building a High Performing Physician Referring Network

13-Building a High Performing Physician Referring Network_Chaudhry

Pdf Summary

During the session titled "Building a High Performing Physician Referring Network," Sufiyan H. Chaudhry, MD, MBA discusses various topics related to establishing a successful referral network. He emphasizes the importance of understanding contractual limitations and physician/hospital ownership in different areas. Chaudhry suggests keeping track of referring sources, being aware of any changes to traditional referral practices, and understanding who in the practice makes the referral. He highlights the three A's—being affable, able, and available—as crucial qualities that attract referrals. Chaudhry advises positioning services as comprehensive and educating referring physicians to avoid facilitating competition. Effective communication, personalization, and availability are key strategies for maintaining referral sources. Chaudhry also mentions a survey that reveals the leakage of referrals and the drivers behind them, such as starting careers with the practice's preferred referral source and primary care physicians staying in rural areas after graduation. Keeping referral sources satisfied involves ensuring a smooth patient journey, timely communication, and avoiding distractions or drama. Knowing new providers in the community and building relationships with them is also beneficial. Finally, Chaudhry encourages being proactive, acknowledging mistakes, and ensuring availability for referring physicians.

Keywords

Physician Referring Network

Contractual Limitations

Physician Ownership

Referral Practices

Referring Sources

Comprehensive Services

Effective Communication

Maintaining Referral Sources

Referral Leakage

Primary Care Physicians