Looking at GI Practice Management Differently: Fortify the Business of Healthcare in the GI Practice (On-Demand) | November 2021-Building a High-Performing Physician Referring Network

Video Transcription

Video Summary

The video discusses the importance of developing a high-performing physician referring network in the context of a gastroenterology practice. It begins by acknowledging that referral processes may vary, with about two-thirds of practices surveyed not requiring a referral for new patients. However, nearly two-thirds of practices do track referring physicians or providers as key performance indicators (KPIs).<br /><br />The speaker then delves into the fundamentals of building a referral network, emphasizing the need to adapt to new circumstances, such as the COVID-19 pandemic. Communication plays a vital role in maintaining relationships with referring physicians, whether through personalized letters or phone calls. The three A's -- being affable, able, and available -- contribute to establishing and retaining referral sources. Offering timely and effective patient care, and positioning the practice as a one-stop solution for gastroenterology needs, also influences referrals.<br /><br />The video highlights the importance of maintaining open lines of communication, treating all referring physicians equally, and showcasing availability and problem-solving skills. The CARE strategy (Communication, Availability, Resourcefulness, and Engagement) is suggested as a means to enhance the referral network. The speaker emphasizes the need to acknowledge referrals and maintain ongoing relationships but also notes challenges in changing referral habits. The importance of satisfying and reassuring referring providers is underscored, along with the need for timely communication and avoiding operational frustrations.<br /><br />Finally, the video recommends staying updated on new providers entering the locality and promptly introducing oneself and the practice to develop referral habits. The speaker concludes by reiterating the need to keep referral sources happy and to approach referring physicians with transparency and open lines of communication, even when busy.<br /><br />No credits were mentioned in the video.

Asset Subtitle

Sufiyan H. Chaudhry, MD, MBA

Keywords

physician referring network

gastroenterology practice

referral processes

referring physicians

communication