Looking at GI Practice Management Differently: Fortify the Business of Healthcare in the GI Practice (On-Demand) | November 2021-Marketing Strategies in the New Normal

Video Transcription

Video Summary

The video discusses marketing strategies in the new normal. It emphasizes the importance of social media in marketing and highlights the need for organizations to have a defined marketing strategy. The speaker differentiates between advertising and marketing, stating that marketing is a more controlled and wider-reaching process. The video also acknowledges the shift from word-of-mouth recommendations to online reviews and the growing acceptance of telemedicine. It suggests leveraging technology to improve the patient experience, such as online appointment check-ins and registration. The importance of online reviews and branding is emphasized, along with the need to protect one's brand. The speaker also discusses the significance of knowing who in referring practices makes referrals and advises treating them well. The video concludes with the importance of balancing access and quality in today's market. Overall, the video highlights the key elements of marketing in the healthcare industry. No credits were mentioned.

Asset Subtitle

Kimberly Ahwal, RN

Keywords

marketing strategies

social media

telemedicine

branding

referring practices