National CRC Screening Summit | 2025-05 CRC Screening Program Panel Discussion

Video Transcription

Video Summary

The discussion centers on the development and refinement of a colorectal cancer screening "playbook" intended primarily for healthcare providers, policymakers, and health system advocates. The playbook aims to increase colorectal cancer screening rates, especially in federally qualified health centers (FQHCs), by providing an evolving resource of best practices, screening models (including FIT, Cologuard, colonoscopy), and navigation tools, consolidated into one accessible platform. Emphasis is placed on making the playbook adaptable with distinct pathways for different audiences—patients, providers, and policymakers—to better meet their varied needs.<br /><br />Participants highlighted the importance of clarity and simplicity in the playbook's design, recommending less distracting graphics, bolder and more readable text, and potentially incorporating QR codes for easier access. The conversation also tackled challenges such as reaching uninsured or underserved populations, social determinants of health impacting screening uptake, and the need for community engagement through events and storytelling that humanize barriers and successes. Including patient stories and promoting community health workers as health promoters were suggested to connect more deeply with diverse communities.<br /><br />There were differing views on whether the playbook should target patients directly or focus on organizations replicating successful programs. It was suggested to prioritize providers and policymakers as the main audience due to existing patient resources elsewhere. Measuring success through user engagement and increased screening rates was discussed, alongside considerations for funding pathways and legislative advocacy. Overall, the playbook is envisioned as a dynamic, practical tool guiding stakeholders in overcoming local barriers and scaling effective colorectal cancer screening interventions.

Keywords

colorectal cancer screening

playbook development

federally qualified health centers

screening models

patient navigation tools

healthcare providers

policy makers

community engagement

health disparities