National CRC Screening Summit | 2025-Lee (Updated)

Lee (Updated)

Pdf Summary

The CRC Screening Project Playbook aims to promote the importance of colorectal cancer (CRC) screening, especially in underserved communities, and secure sustainable funding for screenings and necessary follow-up colonoscopies. Key communication objectives include emphasizing the critical need for follow-up colonoscopy after abnormal screening results, encouraging widespread adoption of the playbook as a standard for CRC screening in underserved areas, and raising awareness of the playbook as a tool to help obtain ongoing funding.<br /><br />The intended audiences encompass a broad range of stakeholders: state and local advocacy groups, patient advocates, legislators and regulators, federal and state healthcare agencies, nonprofit CRC initiatives, community leaders, the American Society for Gastrointestinal Endoscopy (ASGE) community, other healthcare professionals (including primary care providers and surgeons), and the general public.<br /><br />To engage these groups, the project will employ various tactics such as direct personal outreach, letters and follow-up communications, meetings and calls, and collaborative efforts. Establishing a network of champions and influencers will be central to advocacy efforts. Additional strategies include briefings, events, industry partnerships, public relations activities, press releases, media outreach, social media campaigns, and potential advertising at CRC-related events when possible.<br /><br />The playbook seeks input on further methods to effectively reach additional stakeholders, ensuring broad awareness and support for CRC screening initiatives and sustainable funding mechanisms in underserved populations.

Keywords

colorectal cancer screening

CRC screening playbook

underserved communities

follow-up colonoscopy

sustainable funding

advocacy groups

healthcare professionals

public awareness

media outreach

stakeholder engagement